Niche: Clinics / Health | Suburb: Parramatta. BOFU switch page for chiropractors replacing inconsistent local pipelines.
Switch signal: current provider outputs activity but not consistent consult demand.
Switch path: replace acquisition and callback flow in controlled weekly steps.
ROI guardrail: track consult continuity and no-show recovery impact.
Switch with safe rollout, keep conversion continuity, and track weekly outcomes.
Decision-stage pages comparing old agency model vs conversion-led AI execution.