Niche: Home Services | Suburb: Hills District. BOFU switch page for cleaning teams replacing low-fit acquisition setups.
Switch signal: leads arrive but quote-fit and close quality remain low.
Switch path: launch filtered quote funnel before replacing old provider routes.
ROI guardrail: optimize for quote-fit and close-rate, not lead volume alone.
Switch with safe rollout, keep conversion continuity, and track weekly outcomes.
Decision-stage pages comparing old agency model vs conversion-led AI execution.