Niche: Clinics / Health | Suburb: Darlinghurst. BOFU switch page for cosmetic clinics replacing low-fit lead generation.
Switch signal: spend continues but high-value consult quality stays inconsistent.
Switch path: premium-intent funnel replacement with staged provider transition.
ROI guardrail: evaluate by consult quality and close-rate movement, not clicks.
Switch with safe rollout, keep conversion continuity, and track weekly outcomes.
Decision-stage pages comparing old agency model vs conversion-led AI execution.