Niche: Clinics / Health | Suburb: CBD. BOFU switch page for dental clinics replacing low-conversion provider setups.
Switch signal: campaign activity continues but treatment consult completion is low.
Switch path: parallel treatment-intent stack with controlled migration of lead routing.
ROI guardrail: tie spend to treatment-ready calls and booked consult conversion.
Switch with safe rollout, keep conversion continuity, and track weekly outcomes.
Decision-stage pages comparing old agency model vs conversion-led AI execution.