Niche: Home Services | Suburb: Maroubra. BOFU switch page for electricians shifting to conversion-owned local systems.
Switch signal: provider delivers traffic but callout conversion is inconsistent.
Switch path: controlled migration with dispatch-intent pages and lead routing first.
ROI guardrail: measure conversion-ready callouts against spend.
Switch with safe rollout, keep conversion continuity, and track weekly outcomes.
Decision-stage pages comparing old agency model vs conversion-led AI execution.