Niche: Salon / Beauty | Suburb: Newtown. BOFU switch page for studios needing conversion outcomes, not slow agency cycles.
Switch signal: inconsistent appointment conversion despite ongoing SEO spend.
Switch path: deploy replacement acquisition flow before disconnecting old provider assets.
ROI guardrail: weekly conversion review tied to bookings and lead-response quality.
Switch with safe rollout, keep conversion continuity, and track weekly outcomes.
Decision-stage pages comparing old agency model vs conversion-led AI execution.