Niche: Salon / Beauty | Suburb: Bondi. BOFU switch page for lash studios needing faster conversion and cleaner handoff.
Switch signal: owners get reports but still chase leads manually.
Switch path: launch replacement booking flow first, then transition provider ownership.
ROI guardrail: evaluate by appointment completion and warm-lead conversion.
Switch with safe rollout, keep conversion continuity, and track weekly outcomes.
Decision-stage pages comparing old agency model vs conversion-led AI execution.