Niche: Clinics / Health | Suburb: Burwood. BOFU switch page for clinics replacing disconnected vendor stacks.
Switch signal: lead flow exists but intake quality and handoff remain inconsistent.
Switch path: controlled rollout with replacement lead-routing and weekly KPI checks.
ROI guardrail: measure intake-fit gains before expanding spend.
Switch with safe rollout, keep conversion continuity, and track weekly outcomes.
Decision-stage pages comparing old agency model vs conversion-led AI execution.