Niche: Salon / Beauty | Suburb: Double Bay. BOFU switch page for premium medspas replacing generic agencies.
Switch signal: lead volume is present, but high-fit consult conversion is weak.
Switch path: run premium-intent pages and qualification layer in parallel first.
ROI guardrail: evaluate spend by high-ticket consult quality and close readiness.
Switch with safe rollout, keep conversion continuity, and track weekly outcomes.
Decision-stage pages comparing old agency model vs conversion-led AI execution.