Niche: Home Services | Suburb: Inner West. BOFU switch page for pest-control operators replacing slow response stacks.
Switch signal: urgent demand leaks because callback speed is unmanaged.
Switch path: urgent-flow replacement runs in parallel before full handover.
ROI guardrail: evaluate same-day booking capture and response-time gains.
Switch with safe rollout, keep conversion continuity, and track weekly outcomes.
Decision-stage pages comparing old agency model vs conversion-led AI execution.