Niche: Clinics / Health | Suburb: North Sydney. BOFU switch page for physio clinics moving to outcome-led local acquisition.
Switch signal: referrals remain primary because digital conversion is weak.
Switch path: staged replacement of intake and callback operations first.
ROI guardrail: monitor assessment booking consistency and response drop-off.
Switch with safe rollout, keep conversion continuity, and track weekly outcomes.
Decision-stage pages comparing old agency model vs conversion-led AI execution.