Niche: Home Services | Suburb: St George. BOFU switch page for roofers replacing underperforming providers safely.
Switch signal: high-ticket opportunities are inconsistent despite ongoing spend.
Switch path: staged quote-funnel replacement before retiring old provider setup.
ROI guardrail: track quote quality and close readiness week by week.
Switch with safe rollout, keep conversion continuity, and track weekly outcomes.
Decision-stage pages comparing old agency model vs conversion-led AI execution.