Niche: Salon / Beauty | Suburb: Paddington. BOFU switch page for salons replacing underperforming providers without homepage risk.
Switch signal: traffic reports exist, but booked consult quality remains inconsistent.
Switch path: parallel rollout on new landing pages while legacy setup stays untouched.
ROI guardrail: keep spend aligned to consult-ready lead quality and response speed.
Switch with safe rollout, keep conversion continuity, and track weekly outcomes.
Decision-stage pages comparing old agency model vs conversion-led AI execution.