Niche: Clinics / Health | Suburb: Surry Hills. BOFU switch page for clinics replacing slow execution with conversion operations.
Switch signal: local visibility exists but patient-ready consult conversion lags.
Switch path: staged replacement with day-by-day handoff and no homepage disruption.
ROI guardrail: track patient-fit enquiries and consult completion before scaling.
Switch with safe rollout, keep conversion continuity, and track weekly outcomes.
Decision-stage pages comparing old agency model vs conversion-led AI execution.